The idea came to us from an AFF fan in North Carolina. She was a Roku Channel designer and thought why not create a channel for the Animal Film Festival?
As an avid streamer of content from Roku, I began imagining a channel featuring many of the wonderful, fascinating and inspiring films we have screened during the all day AFF held each February. But terrifying questions arose: Would the filmmakers let us stream their creations? Would such a channel cost a million dollars to launch? Who was going to use their sweat and blood to put it all together?
Now a year later, 15 filmmakers have generously agreed to allow us to include their films. No, the channel did not cost a million dollars - nowhere near it! And our wonderful Bryan Coleman, AFF Tech Director, spilt his blood and sweat to create the new Animal Film Festival Channel on Roku.